Data Analyst

Hi, I’m Shannon from JENNY BIRD. I’m currently the Senior Director of Ecommerce and we’re looking for a Data Analyst to join the team. I have worked at the company for two years and the growth and momentum of it has been both rewarding and motivating. As early as my first day on the team, I felt the company’s mission of uplifting its community being lived out in the day-to-day, from the support team members provide each other, to the care that is given to each customer. It’s a collaborative, ever-evolving environment, where you will have the opportunity to make a big impact.  

As the Data Analyst you will provide the team with insights that enable data-driven decision-making, to drive ecommerce growth. You’re talented at storytelling through numbers, and you will use your data analytics and communication skills to uncover and advise on website and mobile app initiatives that will elevate the JENNY BIRD shopping experience and grow ecommerce revenue.  

Roles and Responsibilities

• Analyze online customer behaviour to generate actionable insights, and visualize and communicate analyses to key stakeholders
• Build insightful reports and dashboards, to identify trends, opportunities and financial impacts, and enable self-service analytics, to support business decisions that enhance the customer experience and grow revenue
• Optimize analytics infrastructure to track key events and identify strategic opportunities throughout the customer journey
• Investigate key drivers of business performance to identify new demand or optimization opportunities by channel
• Experiment with A/B, multivariate, and split URL tests to inform decisions that increase conversions
• Develop and define measurement strategies to quantify the performance of ecommerce initiatives and compare against benchmarks and past performance
• Evaluate and advise on ecommerce analytics platforms that centralize data to streamline reporting and support business decisions as we grow (ex. Triple Whale, Northbeam)

Qualifications

• 3+ years experience in business intelligence and data analysis
• Proven skills, education or applicable certifications in: 

• Analytics platforms (Google Analytics 4, Firebase) 
• Tracking infrastructure (Google Tag Manager)
• Visualization tools (Looker Studio)
• A/B testing platforms (VWO)
• Behaviour analytics (Hotjar)
• HTML, CSS and Javascript

• Big-picture thinking with high attention to details 
• Strong interpersonal and communication skills, including synthesizing and presenting findings and recommendations to team members at all levels
• Proven ability to increase revenue per user with conversion rate optimization tactics
• Drive to test, iterate and improve our site and app to create a better experience for users and customers 
• Ability to be both a self-starter and a team player
• Ability to manage competing priorities and thrive in a fast-paced environment 
• Experience and familiarity with Shopify is a plus

Perks at JENNY BIRD 

• 3 weeks vacation + 3 float days + Summer Fridays (we close the office early at 1 pm) 
• A comprehensive benefits program + health care spending account 
• Parental leave top-up 
• Professional development budget to use towards courses and/or certificates 
• Perks on JENNY BIRD products! 

Location 

• We have flexible working arrangements for the team. Currently, our team is working remotely 2-3 days a week and are required to be in the office the other days 
• Our office is located at The East Room at 507 King Street East 

JENNY BIRD does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws. 

Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application or email.